Best Buy UK, part of the world’s leading technology store, has signed a new deal to become the ‘Official Technology Retail Partner of the NFL’ in the UK. Best Buy will be supporting a series of events leading up to the game between the Chicago Bears and Tampa Bay Buccaneers, to be played at Wembley on October 23rd, and will also receive rights across the entire NFL season, culminating in Super Bowl XLVI in February 2012.
To celebrate the partnership, players from local American football team ‘the Hertfordshire Hurricanes’ visited Best Buy Enfield to show their support ahead of the NFL International Series at Wembley. The players, Joe Thompson and Ike Okonkwo, both students at the University of Hertfordshire, warmed up with the assistance of a Best Buy Blueshirt before demonstrating their skills to employees and customers alike and helping out with the store’s deliveries.
Best Buy’s new partnership with NFL UK follows the airing of the company’s first ever Super Bowl commercial on US TV in February 2011. The deal will see Best Buy offering tickets for the 2011 International Series to its customers through an in-store promotion running in all 11 Best Buy stores throughout October. Customers will be able to win a pair of tickets for the match with all purchases over £30 until October 16th.
The promotion will culminate with a Best Buy sports and technology-themed scavenger hunt on 23rd October. Hosted on SCVNGR (http://www.scvngr.com), Fans and customers will be challenged to complete tasks – such as taking photos, answering questions, checking into locations – using their iPhone or Android smartphone. The first player to complete all the tasks will be selected to become Best Buy’s Ultimate NFL Fan and receive a VIP International Series experience at Wembley.
In the week building up to the Chicago Bears v Tampa Bay Buccaneers game, Best Buy, as Official Technology Retail Partner of the NFL, will be working with NFL UK to deliver a week of entertainment for fans in the UK. The official Tampa Bay Buccaneers cheerleaders will be at Best Buy in Hayes at 10am on Thursday 20th October, to hold cheerleading and NFL master classes for Best Buy customers.
